Tarsam Public Affairs leverages expert lobbying, strategic communications, and coalition building to deliver results across New York.
Bringing nearly 30 years of experience.
Today's Landscape requires more. You deserve more. We deliver more.
The challenges facing businesses, nonprofits, and associations today require a 360-degree, multi-layered approach for success. That’s why at Tarsam Public Affairs, we integrate all the necessary disciplines to drive real results.
This is the Tarsam Approach—a holistic, results-driven strategy that uses all the tools for success. That’s why we do more than just government relations. More than just messaging. More than just coalition building.
We don’t just influence policy-we move people to move policy, build and protect brands, and elevate reputations that stand the test of time. Let us show you how the Tarsam Approach can transform your strategy.
Shape public policy through strategic and trusted government relations expertise.
Drive change through coalition-building and unified advocacy efforts.
Build community connections through impactful grassroots outreach and stakeholder engagement strategies.
Shape perceptions with powerful narratives and impactful messaging campaigns.
Enhance brand and reputation using strategic communications, partnerships, and community engagement.
Influence public perception and safeguard reputation through expert media relations and crisis communications.
Amplify advocacy with targeted digital and direct mail campaigns for impactful public action.
Elevate your digital presence with sleek, functional, and user-friendly web designs tailored to captivate your audience and enhance their online experience.
Taryn Duffy is Founder and President of Tarsam Public Affairs, with over 30 years of experience in lobbying, public policy, media relations and coalition advocacy. She previously served as Vice President of Public Affairs for MGM Resorts Northeast Group, leading government affairs, communications, and community engagement across New York and Massachusetts. Duffy held leadership roles in the New York State Senate and Assembly, chaired the New York Gaming Association, and led state and local political campaigns. A former litigation paralegal, she also serves on numerous nonprofit boards, driving initiatives that align business objectives with community impact.
“Taryn was one of my most trusted advisors and an essential leader during my tenure at Empire City Casino. She managed every aspect of our public affairs operation with strategic precision—from government relations and media communications to community engagement and coalition building. Her deep relationships, political instincts, and ability to anticipate reputational challenges made her indispensable to both our executive team and our brand. Taryn is the rare professional who is able to simultaneously develop long-term, executive level strategy and manage stakeholder relationships at the grass-roots level. She doesn’t just manage issues—she shapes outcomes. Any organization navigating complex public, regulatory, or political environments will be beyond grateful to have her expertise on their side.”
“Taryn helped take our brand to the next level. Through smart media strategy and well-placed earned media, she brought visibility and credibility to our work in a way we could never have achieved on our own. She understood our voice and values, and ensured that every piece of coverage reflected who we are as a family-owned, women-led company. Thanks to her efforts, we’ve expanded our reach, strengthened our community ties, and opened doors to new opportunities.”
“Taryn has been an invaluable extension of our team at the Bronx Chamber of Commerce. She brings clarity, organization, and vision to everything from strategic planning and high-level communications to event execution and issue advocacy. Her ability to manage multiple stakeholders and elevate our public presence has had a direct impact on our growth and effectiveness. She understands our mission deeply and executes with professionalism and heart. We simply would not be where we are today without her guidance.”
Taryn Duffy is proud to be recognized for her professional accomplishments and personal commitment to civic engagement and volunteerism.
Strategic Partnerships
At Tarsam Public Affairs, we don’t just advise on strategy—we actively build the relationships and partnerships that drive real impact.
Through our board memberships, leadership roles, and deep engagement with nonprofits and industry organizations, we’ve helped strengthen businesses, advocacy groups, and community initiatives across New York.
Why does this matter for you? We understand how to position organizations for influence, build credibility, and create meaningful partnerships that enhance reputations and expand impact.
When you work with Tarsam, you gain more than strategy—you gain a network of influence that delivers results.
